← Insightsblog
Why a scraped email is never a qualified lead
Ascend Katalyst · 2026-06-28 · methodology,data-ethics
Our stance on provenance, consent and suppression.
A raw company row is a target, not a lead. We separate researched, verified, engaged and qualified — each with its own evidence bar — because blurring them is how buyers lose trust and budgets get wasted.